Web 2.0 for me is becoming clearer. A web 2.0 site is a TOOL. It is not really a web site at all. It is part of your life in many ways, via your cell phone, pda, and computer. It helps you organize your life, connect with friends, and bring you closer to certain activities.

When most people think of making a web site they basically see it as a glorified business card. They envision putting their bio on the site, maybe their photo. They might list what they sell.

But web 2.0 is so much more than that. The web sites we build are amazing tools. I only really discovered this recently. I honestly thought that a glorified business card was a great goal to achieve. And it is. But that isn’t what we charge for I see now.

We offer a fantastic tool to increase productivity and life value. Ok, I know that sounds a little far fetched but that is exactly what the sites do for me. We have a lot of sites we build for our company to increase our productivity. They are great tools.

They might be a simple blogging site, or a calendar site, or a project management site, or a mailing list site, but they all perform a function. They all provide tools that make our lives easier and increase the amount of time I can spend with my daughter. Or spend watching a movie, or spend picking my nose on the beach. Or whatever.

The tools do things that would take me much longer to do manually. THAT IS WHAT WEB 2.0 IS ABOUT. Web 2.0 gets us one step closer to the nirvana of machines doing all the grunt work and humans sitting around naked with fig leaves on our groins eating grapes and playing harps. Or whatever turns you on when you aren’t doing grunt work.

This entry was posted on Monday, February 12th, 2007 at 1:56 am and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.