Here is a nice little step that helps solidify a business or business idea. Write two pages with the following information:

Concise Mission Statement
Detailed Description of Product or Service
Points of Differentiation from Competitors
Company’s Projected Revenue
Past, Present, and Anticipated Financial Needs

This takes a lot less time than a fancy business plan but has a lot of the focusing benefits. The two pages are enough to show to possible partners or investors or to simply help you clarify the business for yourself.

I don’t know any successful business that doesn’t have a business plan. Personally I have never been able to finish a formal business plan. I think that says a lot about my business attitude or lack of a business attitude. And I admit my businesses always suffer from a “what’s my direction” syndrome. Uh, did I say business? I meant life.

I am very creative and spontaneous and I would always get bogged down by the areas in the business plans requiring projected goals and strategies.

Finding a process that does not pit “creative and spontaneous” against solid “projected goals and strategies” but instead allows both their fair place in the business is a winning formula.

Give the two page plan a try. You might discover that your business isn’t worth continuing because the projected revenues aren’t worth the work. Or you might decide the mission statement doesn’t go with the actual products and services you provide.

But most probably you’ll simply tweak the business vision into something more focused and effective. Either way, keep it personal. The business is you. What is YOUR mission statement? The business mission statement needs to be in line with that.

If it is then it is like two streams flowing in the same direction. Obviously the opposite is two streams at odds with each other which would never work. It wouldn’t be “sustainable” like the green people like to say. The Silence of the Lambs download Waltz with Bashir buy

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