I told a person the other day that we build visionary web sites for people interested in providing access to health and spirit. Which is what The Foco does.

And then the person asked me, So you are telling me that if somebody who wasn’t interested in health and spirit asked you to build their web site you would turn them down?

I laughed in their face! Not in a bad way, I just found their comment really funny. The truth is that I never really thought of it. Nobody who I don’t like has ever asked me to build a web site. So I have never had to turn a client away.

That is the beauty about knowing what you want. TheFoco.com screams health and spirit. It screams it so loud that anyone not interested in health and spirit will be literally scared away.

What this person taught me was the beautiful law of attraction AND the law of repulsion. We are always attracting things. BUT we are always repelling things too.

That is why I have never had to tell somebody that the site they want to build is not part of my mission. They get the message without me having to open my mouth. We both travel on different paths.

If I was not clear about my mission then there would be trouble. They wouldn’t get my message and so would ask me to build a site for them. I would then have to either compromise my life direction and accept their money, or I would have to turn it down.

But since the message of TheFoco.com is clear we avoid that. People have chosen us to build their site after reading my rice porridge recipe!

This is something I struggled with at first. I went years without a blog because I wasn’t comfortable with myself (hey, I still struggle sometimes!). I would want to blog about things like rice porridge and my mind would tell me that is not a respectable thing for a web producer. So I just didn’t blog.

And then I was like, Screw this!… I will blog about what my heart strings sing. This will attract people and repel people. But my heart will be clean. And thus started one of the most fulfilling activities I do.

I now see that to build truly visionary web sites you have to pull from all aspects of life. It can’t be a closed void of fancy technology. A visionary web site has a place in it somewhere somehow for rice porridge.

This isn’t complicated stuff: be yourself and the right people will like you. But I know as well as anyone that it isn’t easy sometimes. I’m sure people can agree to that! But it is the best thing anyone can do for themselves. And that too I think is a universal truth.

This entry was posted on Wednesday, January 31st, 2007 at 4:59 pm and is filed under Blog. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.